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Are online samples representative of the population?

April 26, 2017online population representative samples

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Are online samples representative of the population?

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If your population of interest is characterized by people who do not have computers and/or Internet access, then online samples are not considered representative. In these situations, conventional survey techniques are used to collect marketing data. If your population of interest knows how to use a computer and/or the Internet, then online samples are indeed representative.