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Are Official Rings marketed to alumni?

April 26, 2017Alumni marketed official Rings

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Are Official Rings marketed to alumni?

1 Answer

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Yes. Graduates of Official Ring institutions are often marketed in a variety of ways. Balfour continues to experiment with various strategies to best reach graduates of an institution. Often times alumni are encouraged to trade an older ring for the Official Ring. Balfour continues to research effective strategies for engaging alumni, from direct mail, telemarketing, e-mail/Internet and other promotional campaigns.