Are newspapers losing their relevance in regards to newspaper advertising?
Far from it. The newspaper advertising industry in Australia is very robust and resilient and is significantly more sophisticated than the USA and UK. You cannot find real estate products like the Wentworth Courier anywhere in the world. Certainly classified advertising around the world is in decline, but when we consider the real estate advertising we publish as being very pictorial, on gloss paper for many of our products, we feel very optimistic about the future. Stefan Swanepoel, the author of Trend Reports in the USA who is highly regarded worldwide, believes the vendor paid advertising model in Australia is excellent and is something the real estate industry in the USA could learn from and adapt. Australia certainly leads the ways to real estate print advertising world-wide. Claims are made by many in the tech world that too much money is spent in print advertising. How do you respond to this? The real estate media spend across Australia is over $1 billion dollars. News Limited h
