Are newspaper world over going tabloid ?
Thomson told an interviewer the Times had a tabloid and a broadsheet running in tandem. ”And to be honest, we thought that might go on indefinitely. (But) the returns were so dramatic that it became clear that the right thing to do was to go totally tabloid. Thomson says the Internet has changed the information environment. You have competitors who did not exist five or six years ago. People are also busier than they have been ever before. A newspaper is a wonderful thing to read if you have moments of leisure. Newspapers have to realise that the traditional role they had in society is under assault. Unless they react to that changed environment, they will very quickly be diminished, he said. The tabloid fever may not have caught the mainstream Indian media as yet. It is still going in a big way on broadsheet. A newer media, however, is fast emerging in your neighbourhood, taking advantage of the void and trying to create a niche for itself. If the ”Mid Day” in Mumbai increased its
