Are New Product Launches an Online Distraction?
When working online it is both common and expected to see wave after wave of new product launches being introduced. This is particularly true in the field of internet marketing where most products target improving your marketing effectiveness. The question here is are these launches actually contributing to the same information overload that inhibits many from being successful online? In many ways yes and here are 3 reasons why. Instills Doubt About Your Current Direction Most new products ‘target’ a new tactic or way of accomplishing a function or task. The sales copy used to promote the new product usually ‘attacks’ the conventional or currently used methods as being outdated or ineffective. For anybody reading this copy it is only natural to assume it will introduce doubt or erode their confidence in the direction they are taking. If absorbed in self doubt like this, your marketing effectiveness stands to suffer leading to frustration and failure! You must believe in what you are do
