Important Notice: Our web hosting provider recently started charging us for additional visits, which was unexpected. In response, we're seeking donations. Depending on the situation, we may explore different monetization options for our Community and Expert Contributors. It's crucial to provide more returns for their expertise and offer more Expert Validated Answers or AI Validated Answers. Learn more about our hosting issue here.

Are model release forms necessary from people appearing in PR material?

April 26, 2017appearing forms material model necessary people PR release

0

Posted

Are model release forms necessary from people appearing in PR material?

1 Answer

0

Posted

Answer If you operate from the general theory that all PR advertising, promotion, etc. which carry a picture/drawing/likeness of a real person require that person’s permission to use. In particular, before PR/promotional materials are created. There are sometimes exceptions for company or ad agency employees, others. Check with legal counsel before publishing anything with someone’s picture, to obtain legal Release Forms. The safe course is to get a Release from any person in an ad/PR/Promo piece, even if they can’t be readily identified.