Are Microsoft’s new commercials effective?
These commercials are admittedly entertaining, but they fail to adequately address the real reasons users decide to switch to the Mac. Microsoft still can’t come to grips with the fact that people aren’t buying Apple products to be “cool”, but rather because they deem the OS and user experience worthy of a premium. It’s not about the logo, it’s about the quality that the logo has come to represent. If Microsoft truly believes that people buy Apple products for the logo, how can they honestly expect their own products to compete when they’re not even taking competitors seriously. I mean, it’s easy to dismiss the iPhone and the Mac, for example, if you think its advantages are minimal, and its success simply the result of some fad. When will Microsoft learn that this ridiculous notion of “coolness” barely drives any significant sales at all. There’s a distinct difference between buying a product that you think is cool, and buying a product because you think it will make you cool. People
These commercials are admittedly entertaining, but they fail to adequately address the real reasons users decide to switch to the Mac. Microsoft still can’t come to grips with the fact that people aren’t buying Apple products to be “cool”, but rather because they deem the OS and user experience worthy of a premium. It’s not about the logo, it’s about the quality that the logo has come to represent. If Microsoft truly believes that people buy Apple products for the logo, how can they honestly expect their own products to compete when they’re not even taking competitors seriously. I mean, it’s easy to dismiss the iPhone and the Mac, for example, if you think its advantages are minimal, and its success simply the result of some fad. When will Microsoft learn that this ridiculous notion of “coolness” barely drives any significant sales at all. There’s a distinct difference between buying a product that you think is cool, and buying a product because you think it will make you cool. People
