Are men overly concerned with body image issues?
In 1997, American men spent: • $4 billion on exercise equipment and health club memberships • $3 billion on grooming aids and fragrances • $800 million on hair transplants In 1996, American men spent: • $500 million on male cosmetic surgery procedures • $300 million on procedures such as pectoral implants, chin surgery, and penis enlargement • $200 million on procedures such as liposuction and rhinoplasty (nose jobs) It does appear that men are growing increasingly concerned with the appearance of their body, and are willing to fork over millions of dollars to enhance their physical image. The fitness and cosmetic surgery industries have discovered this new demographic and have developed marketing strategies specifically targeted to young men. And while most are not undergoing drastic cosmetic procedures, the rate of hazardous eating and eating behaviors related to body image concerns is increasing. Over the past decade, men’s body image concerns have gained the attention of many resea
