Are medium truck tires for N.A. being considered by Pirelli?
“Not short-term. Long-term will be very long because our strategy with truck is to focus on emerging markets in South America, Asia, Middle East and Africa. All of those markets are booming, and the cost of truck tire operation is much lower. Fleet servicing and technical assistance are not as high as in the U.S. or Europe. That is where we are focusing our attention, and we’re doing well in those markets. It is not the case that the U.S. is not worth it, but the cost of selling truck tires here is really high. The cost to enter is huge. On top of this, we are sold out on product and we plan to be sold out for the next two to three years. So there is no serious possibility to bring truck tires to the U.S. anytime soon. Never say never, because the market could change.
