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Are Medicare members, both Kaiser Permanente Senior Advantage and Cost members, eligible for eHealth Rewards?

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Are Medicare members, both Kaiser Permanente Senior Advantage and Cost members, eligible for eHealth Rewards?

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A. No. Medicare marketing rules prohibit health plans from giving “cash or cash equivalents” to Medicare members, including Kaiser Senior Advantage and Cost members. This rule applies regardless of whether Medicare coverage is primary or secondary.

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