Are many of the candidates taking advantage of the AdSense network?
Greenberger: We call it the Google Content Network. But that’s right: The Web sites that participate in it are part of the AdSense network. Q: Are the candidates buying into that, or are they sticking to the search results that are on Google? Greenberger: They are doing both, in many cases. In fact, advertisers… have to specifically opt out of the content network. Just about all of the campaigns generally opt in. Q: Mitt Romney apparently had bought into an ad network, not the Google network, and an ad for Mitt Romney appeared on Gay.com, which set off a fury. Have you heard from a lot of people asking questions about how to make sure that doesn’t happen to them? Greenberger: We hear about that from our political advertisers, and our corporate advertisers, of course, have similar concerns…. That is why we are focused on making their ad campaigns very controllable…. We can do that by specifically excluding some sites. We can do it by including only a select number of sites that ha
