Are Long winded Sales Letters Still Effective?
Once or twice in the last five years I’ve read one of those inordinately lengthy sales letters from start to finish. (You know, the ones that Internet marketing gurus claim are essential to make huge sales.) They must have been some of the better written, interesting letters. Or I must have been starved for some literary stimulation. Now I realise that I really don’t have time to read all the hackneyed stuff inserted to establish credibility and to show how many testimonials one has collected. After the third or fourth testimonial, it all gets a bit ‘ho hum’. We get the message. Similarly, audio snippets are of little benefit and I usually pass them by. The ones I have listened to were simply readings of the written test. Why would I need to read it and hear it? Today I came across one of those long sales letters and this time I took special note of how I process the information. First I read the opening paragraph to make sure that the program I had seen advertised was the one discusse
