Are local goods favoured over imported goods or do international products enjoy a higher status?
It depends. Where local brands e.g. beverages, financial services, food have established themselves, they are preferred to imported brands. In other areas, for example, cosmetics, international brands perform well. The local vs international brand debate is however increasingly becoming moot. It is a rarely a major factor in brand selection in many product categories. Indeed, many successful international brands are deemed local. Is convenience food (pre-cooked or pre-prepared meals) becoming more popular? No, it is not. Convenience food is rare, and where available, expensive. A lot of Africans still have strong connections to rural areas, where agricultural activity is based and hence can access fresh food at lower cost. Also, in most cases, labour to prepare food is readily [available] and affordable, if not free. Nakumatt has opened a couple of 24 hour supermarkets in the region. Is this an indication of changing shopping patterns or rather of changing employment patterns with more
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