Are legislative TV and campaign finance regulations complementary entry barriers?
Author InfoFranklin G. Mixon Len J. Treviño Taisa C. Minto Abstract The present study examines the political use of legislative television and campaign finance restrictions as either complementary or substitutable forms of entry barriers using data from the 50 states for 1976. Results from a simultaneous probit procedure indicate that where campaign finance regulations are relaxed, demand for televised house sessions is increased. Results also suggest that the presence of televised proceedings increases the restrictiveness of a state’s campaign finance rules, thus supporting the hypothesis that legislative television and campaign finance restrictions serve incumbent legislators as complementary institutional entry barriers. ‘Successful politicians must use television and compete with popular culture for audience attention. Leaders therefore court voters by entertaining them and making them feel good. This strategy may increase popularity and win votes …’ ( Cowen, 2000 ). ‘All 50 states
