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Are iTest questionnaires standardized or customized for the task at hand?

April 26, 2017customized hand itest Questionnaires standardized Task

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Are iTest questionnaires standardized or customized for the task at hand?

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Each iTest questionnaire contains both standardized and customized questions. We standardize diagnostic questions that have been shown to have a high probability of predicting sales effectiveness, but we customize other questions to meet client information needs. For example, all iTest questionnaires contain image association and customer profiling questions that are customized for the task at hand. In addition, we always offer clients the opportunity to add their own questions to iTest surveys.