Are iPhones from Mars, BlackBerrys from Venus?
So which phones are more appealing to men and which are more appealing to women? AT&T’s Woodward said that, for business reasons, he didn’t want to get specific. And, he noted that specific brands of smart phones don’t seem to have special appeal to one sex or the other. However, there are model-to-model differences when it comes to gender preferences, he said. “Within the product lines of Microsoft Windows Mobile, BlackBerry, and Palm devices I can find (devices) that sell more to women, and some that are more masculine. We see differences in the sex of the customer in terms of color and size.” He added that women have some requirements that men wouldn’t normally think about. “Women carry their phones in purses, where they bang around, so the finish needs to be durable. And it’s dark in there when they look for their phone, so it helps if the device lights up, and when they reach in and touch it, it needs to feel different. That’s why, for instance, our (Samsung) BlackJack has a leath
