Are Indian research companies aggressive enough in terms of adapting new tools and techniques?
A. The human race is adaptive by nature, we get accustomed to the context we live in. While researchers can take the initiative to introduce better techniques and tools, it is the marketers who have to voluntarily be more accountable. They need to ask the right questions, demand the right answers and pay a fair price for something as fundamental as ‘knowledge’.”Other than a handful of seasoned marketers, too many people use research to gloss over the real facts, or as a crutch, or as an excuse.
