Are independent florists becoming obsolete?
Over the last decade, the number of independent flower shops has been declining. Supermarkets, large box stores, and others have slowly chipped away into their sales putting flower shops under pressure to remain profitable. Inspite of the competition, florists have taken on the challenge head on and remained resilient. The fact that they are passionate about the industry and care about the quality of work and products has given them the ability to thrive. Florists have distinguished themselves by reinventing themselves and specializing in services that the “other” competition does not offer. Utilizing well trained and creative designers, florists specialize in weddings, funerals, unique floral arrangements for all occasions, business decorating events, holiday decorations as well as specialty gifts. Another saving grace for independent florist is the flower delivery service such as FTD (Florists Telegraph Delivery). This huge network of florist started in 1910 when 15 florists decided
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