ARE INCENTIVES OR REGULATORY MEASURES REQUIRED FOR THE CREATION AND PROMOTION OF CANADIAN NEW MEDIA BROADCASTING CONTENT?
During the Commission’s recently concluded review of the regulatory framework for broadcasting distribution undertakings and discretionary programming services, the notion of ‘market forces’ was strongly advocated from the outset, both in the Dunbar/LeBlanc report and by virtually all of the BDUs that appeared before the Commission. Many other parties, including FRIENDS, warned during the submission phase and at the hearing itself that the wholesale adoption of market forces would have a significant negative impact, not only on the delicate balance that exists between broadcasters and BDUs (especially within the specialty environment), but also on the overall quantity, quality and diversity of Canadian programming that would result if the level of deregulation contemplated by the BDUs were to flow from that hearing. In the absence of regulation, audio-visual content available on the Internet has been guided largely by market forces, given that Canadians can choose virtually whatever co
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