Are hardware bundles a good compromise to those retailers or consumers sceptical about price?
That’s certainly part of it – and it adds great value for consumers. That was our strategy over Christmas, and it means that consumers can get our best games at the time of purchase. In that situation they win both ways – and we will continue to put product with hardware alongside our standalone offer as well. Is there a focus for the platform in 2009 that you can sum up? I think this is the year we build our communities. There has been a big shift in the way people consume our games. If you look at LittleBigPlanet or SingStar – they have their own communities. And that’s changing consumer mindset of ‘get a game, play it for a while, then trade it in’ to ‘get a game, play it as it evolves, the player evolves with it and engages with the community’. It creates more longevity to the product. So our products this year have a lot more stickiness with consumers. Do these online connected games put the brakes on the pre-owned market? It will alter it. It definitely changes the way people eng
