Are Globalization and Sustainable Development on a Collision Course?
Jun 01, 2007 In an assessment of the business operating context in the year 2027, SustainAbility, Ltd., a think tank, reports that not only will there be new rules for sustaining business success over the next 20 years, but also that “the game itself is poised to change profoundly. There will be winners and losers; but there is no more business as usual.” More than two years in the making and sponsored by Shell, Ford, Novo Nordisk, Vodafone, The Skoll Foundation and others, “Raising Our Game: Can We Sustain Globalization?” was released on May 31. The study exposes the interplay of sustainable development and globalization that will define the future. According to the report, the complexities of globalization and the evolving global sustainability agenda will define markets in the 21st century. “Navigating this terrain will challenge the global business community like nothing previously experienced,” said co-author John Elkington. The study depicts four alternate scenarios for the year
