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Are generational distinctions an important factor in effective advertising to the Hispanic community?

April 26, 2017Advertising Distinctions effective Factor generational Hispanic

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Are generational distinctions an important factor in effective advertising to the Hispanic community?

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A. The trends in language comfort are steady. 44% of first generation Hispanic immigrants are the most comfortable interacting in English. By the second generation, that number rises to 65%, being most comfortable interacting in English. By the third generation, 70.1% of the Hispanic population is most comfortable interacting English. Each age or generational segment may react to a different offer, and even in a different language.