Are firming creams fruitless?
Ever wonder about those creams that promise to give you fuller breasts? The kind of cream you see on infomercials typically contains weak plant estrogens, such as those in wild yam and saw palmetto, which supposedly stimulate breast growth. Sounds like the best thing since the Wonderbra, but there’s no proof the ingredients increase breast size, notes Seth Matarasso, M.D., an associate clinical professor of dermatology at the University of California, San Francisco. “If these estrogens were powerful enough to be effective, the creams wouldn’t be available over the counter,” he adds. The Other breed of cream usually has a fancy French name and a fancy price tag to match. Sold in department stores, these creams are supposed to firm up breast skin. And they do — but it’s only a temporary fix. “They remove fluid from the first few layers of your skin to make it more taut, so your breasts may look slightly more firm for a few hours,” says plastic surgeon Eskenazi. Just don’t count on long-
