Are Fashion Editors The Saving Grace Of Social Media?
by Ruthie Friedlander | 2:44 pm, May 24th, 2010 With fashion-related web properties popping up all over the Internet — be it e-commerce, web versions of print publications, or blogs — it comes as no surprise that brands would be anxious to find a way to join in on the party. Social media has made communicating directly with your consumers practically seamless. Twitter, Facebook, dedicated newsletters — all of these tools have made marketing and public relations an entirely new game. And while brands know the importance of utilizing the web, many have shied away from it. Enter businesses like iStyle Media, a company that claims to be “a leading provider of social networking solutions for fashion and retail brands.” Powerhouse brands are now making social media strategy a priority and using both in house and external means to do so. Now enter Amina Akhtar, formerly of New York Magazine, who left to work for iStyle Media. She is now the editorial director of the company where she helps br
