Are Facebook and Twitter making social outcasts of paid search?
Social media has been the buzz phrase of digital marketing for the last two years, and Twitter and Facebook look set to absorb much of the media glare again in 2010. Daniel Wilkinson, search director at Jellyfish explains more. For the rest of us involved in more established – one could now almost say ‘traditional’ – forms of digital media, the heat is on to prove our worth against this relatively new upstart on the block. With every innovation in the online space comes a wave of enthusiastic media appreciation, and by and large social media has been basking in that glory for a good while.
