Are direct mail marketers really looking for freelance designers?
Direct mail marketing is a $1.86 trillion industry. The reason it’s so large is because direct marketing is a highly effective way to sell products and services. Even though direct mail graphic design is much easier than general advertising graphic design, the field of direct marketing is much less competitive. The reason is simple: Most graphic artists are drawn to “Madison Avenue” style marketing. They think doing national magazine ads for a big soap company…or an automobile manufacturer…or a flashy dot.com is “glamorous.” So they are all competing for these few jobs. Many of these same graphic artists look down upon direct marketing design as lacking in creativity. Which means there are far fewer designers going after direct mail assignments. The result is that the demand for direct mail graphic design services far outweighs the supply. And the best part about working in such a large industry is that, as far as graphic design is concerned, the market is virtually untapped! This is g
