Are Digital Billboards a Hazard to Drivers?
With the growth of outdoor digital signage across along roadsides in many cites, concerns have been growing about the potential dangers LED, LCD and plasma screens pose when they are used as digital billboards. From New York’s Time Square to London’s Piccadilly Circus, digital signage is now cropping up everywhere and if the influence of the USA follows its normal path, digital billboards will soon be cropping up along roads and expressways worldwide. However, already in the USA these new digital billboards are causing controversy with some campaigners suggesting that these outdoor digital billboards are a dangerous distraction for drivers with some hardline safety campaigners suggesting they should be outlawed. The trouble with the debate on the possible distraction to drivers that digital advertising can pose is that to date there has not been any research conducted on the affects of LED billboards, LCD screens and other digital advertising on motorists. However, to critics, digital
