Are data quality issues increasing costs and impacting sales?
Just about every organization has data quality issues. These issues could be duplicate records, incomplete or inaccurate data, data elements in inappropriate data fields, and a lack of understanding of how separate data records are associated. Data quality issues can be different for each organization. A big data quality issue today is the need to centrally manage and market to all the relationships that an organization has developed with a client. These relationships could be key decision makers or influencers or they could be potential key decision makers and influencers should the current key decision makers and influencers leave your client. Many times, these contacts are not contained in the company’s centralized CRM or other sales and marketing database. They may be in communication systems like Outlook or Lotus Notes, customer service systems, financial systems, user systems, or other data sources. Further, if your representatives only have these contacts in their handheld devic
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