Are cryptic product descriptions from distributors a problem?
Many of the descriptions that you receive from your distributors are great for finding your items and make sense to you, but do not provide the sellable or plain English descriptions that you need to close the sale. The descriptions on the distributor websites are great, but the file that you use to import contains cryptic descriptions. So, many people resort to copying these nice descriptions from the website which of course is time consuming. The in depth marketing and feature descriptions from Etilize will impress your customers and give them a good feel for how the products you are quoting will benefit them – much more so than a cryptic description that only identifies the model and product that is being sold.
