Are competitors violating rules of professional responsibility on their site?
You can’t spend all of your time policing your competitors, but an occasional review of competitive Web sites may reveal egregious violations of your state’s rules of professional responsibility – violations that may give your competitor an unfair advantage over your online marketing efforts. When this happens, you have to decide whether to “take the higher ground” and send a letter directly to the law firm, or go straight to your state bar with the news.
