Are companies more willing to help injured athletes since ARF started?
Yes, absolutely—they’ve jumped on board tremendously. Alli has done the most by far. They’ve contributed dollars and they’ve helped put us in contact with their partners, which allows us to raise money and get cause marketing dollars. They’ve also allowed us some booth space at the events they do throughout the year to promote our cause. They really do a lot to help us out. There are a ton of both endemic and non-endemic contributors to ARF these days broken up into different tiers. How does that system work? Basically the top tier contributors are people that have donated over $25,000. The second tier contributors are cash donations and tier three contributors are people that donate products or services to help us with our cause. Like Fuse Marketing donated our whole website and just recently, CTI donated a bunch of equipment and product for us to use for injured athletes. ARF started on the brink of a recession, how has that affected you? I hope it had a big impact. Because when the
