Are CIQ Standards such as xNAL designed for the CRM world only?
Definitely not. They have been designed to be application independent. Let us say, for example, in an organization or a government sector, there are many applications dealing common data such as name and address. The applications using say, name and address could be a CRM, user registration on web, billing, marketing, sales, name and address cleansing and quality, etc. The optimal way to interoperate name and address data is to store the name and address information in a common format that can be applied or reused across different applications. But organizations often end up storing name and address data in many different formats specific to the applications and hence, are unable to integrate different applications to meet business needs (e.g. integrate applications to get all info. about a party). To store name and address information in a common format, you need a standard that is flexible enough to be applied to different requirements of the application. This is precisely what CIQ s
