Are church websites effective tools for outreach and evangelism?
• John 17:18… as you have sent them into the world so I have sent them into the world. • Facebook is now the “5th largest nation in the world.” • The world is online so we need to be. • 64% of wired Americans have used the internet for spiritual or religious purposes. – Pew Research Study • 0.17% (1 person) said they were not a Christian and influenced to go to the church as a result of visiting the church website. • 60 million Americans say they use the Internet to make big decisions. • 6% of churches have Gospel presentation on their websites. • At present, church websites are ineffective tools of evangelism. • One possible reason… if you’re not a Christian, you’re not going to go to a church website to learn about God. How are people finding the church website? • On average, 25% are on a search looking for it. • 43% are direct. • 30% are clicking on a referral. • What does search hits mean? Non-Christians are finding your site. • Direct traffic typically means its people in your chu
