Are CDs really the best form of marketing?
Recent marketing reports show that CDs have a much higher success rate than other mediums. Magazines can be a very hit and miss method of advertising, with minimal space for advertising anyway. Websites are very hard to market in an environment where teachers are bombarded with huge numbers of websites every week. Ordinary mailouts of letters and pamphlets are just too expensive, and they are just swallowed up by the huge volume of junk mail that teachers receive on a weekly basis. By placing everyone’s information on a single CD, Cursions can ensure a recognisable high-quality product that teachers will look forward to receiving and using year after year.
