Are business cases and business plans similar?
No. They are both used to generate financing. That’s all they have in common. A business plan is a method to achieve the goals of a business. A business plan is used to: Develop ideas about how to conduct a business Finance the business Evaluate the performance of the business Typical sections include: Executive Summary General Business Description Products and Services Marketing Plan Competitive Analysis Operational Plan Management and Organization Capitalization and Structure Financial Plan We’ve taken this information from The Ernst & Young Business Plan Guide by Siegel, Ford, and Bornstein (John Wiley & Sons, Inc., New York, 1993). Buy the book. Typical business-case topics include: Executive Summary Business Opportunity Alternatives Benefits Costs Financial Analysis Assumptions Constraints Market Analysis Organizational Considerations Sensitivity Analysis Project Description Implementation Plan Recommendations The executive summary highlights the key points in the business case. T
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- Aside from accounts, will there be published documents aimed at accountability, similar to business plans and annual reports?
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