Are brokers required to use the Equal Housing Opportunity logo in advertisements?
Use of the Equal Housing Opportunity slogan or logo is not mandatory in all real estate advertising, but it alerts consumers to the concept of fair housing, shows the broker’s commitment to fair housing and demonstrates intent to abide by the fair housing law. An agent is using the Internet to advertise his properties for sale. What are the rules to follow to assure compliance with fair housing law? What if a buyer asks the broker for information relating to the ethnic composition of a neighborhood? Section 804(c) of the federal Fair Housing Act makes it unlawful to make, print or publish any notice, statement or advertisement with respect to the sale or rental of a dwelling that indicates a preference, limitation or discrimination based on race, color, religion, sex, handicap, familial status or national origin, or an intention to make any such preference, limitation or discrimination. Wisconsin law adds sexual orientation, marital status, lawful source of income, age and ancestry to
Related Questions
- I want to let my customers and vendors know I am a member of the Las Vegas Chamber of Commerce. Can I use the Chamber logo on my letterhead, advertisements and business cards etc…?
- What criteria are City staff considering to identify housing opportunity sites?
- Is the Equal Housing Opportunity logo required in real estate advertising?
