Are British politicians spending more money on building their online representation?
In short yes – they’ve recently raised their communications allowance budget, in part, to cover costs of more web based communications. Although it’s fair to say that most MPs still spend more time/money on traditional methods of communication as they are still viewed as being more effective for reaching a wider public. Q. How effective is the Internet in reaching elder audiences in comparison to younger ones? In broad terms the Internet is clearly more effective reaching younger middle aged audiences. However, there are a couple of caveats to that. Firstly, there are a group of the over 60s who are retired and are net savvy (the clichéd silver surfers) – given that they tend also to have more leisure time and are also more politically interested then they are an audience who are potentially important for organizations to mobilize. Secondly, although the youngest (digital natives) groups are clearly the most comfortable with the technology and also the least likely to use traditional m
