Are brands today setting aside budgets from their marketing plans for Bollywood associations?
A few years back the brands used to take up in-film branding impulsively. Today, however, brands are consciously setting aside budgets for branding entertainment. . Many people believe that product placement is risky because the ROI depends on the fate of the film. What is your take on this issue? It is true that the brand placements depend on the fate of the film. However, today films are getting a lot of exposure due to DTH, DVDs, VCDs and cable television. Also, Bollywood films have a lot of international audience. Thus movies today gain a lot of visibility irrespective of their box office performance. . On an average, how many movies per year successfully & effectively feature brands? Subtle forms of in-film branding existed in movies since a long time. Currently, almost 25% of the Bollywood movies employ branded entertainment. . Baabul features many brands (Kotak Life Insurance, Eros, Nerolac, Taj Mahal tea, Seagrams, Audi). Which brand according to you has the best placement in t
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