ARE BANKS LENDING MONEY TO SMALL BUSINESSES?
At a time when media reports reflect concern over banks’ ability to lend during the credit crunch, Zions Bank has launched an aggressive advertising campaign to let small business owners know it has funds to help them succeed. The campaign includes radio spots on several stations throughout Utah and Idaho and print advertisements in major daily and weekly publications across the bank’s market area. “In uncertain economic times, many people choose to go into business for themselves — to finally act on the business plan they’ve been hatching for years and to realize their dreams. These courageous entrepreneurs need not only the support of consumers, but also the help of financial experts at Zions Bank who know the ins and outs of business finance,” said Scott Anderson, president and CEO of Zions Bank. One intrepid entrepreneur in Utah County (Utah) is Laura Jarman, who launched the La De Da! Baby Chic boutique in Highland last November. Located at 5374 W. 11000 N. Alpine Hwy., La De Da!
