Are Aveda Products as Safe and Natural as They Claim?
Aveda is one of those brands that has long held a reputation for being pure, natural, safe and environmentally friendly. After all, Aveda brands itself as “providing beauty industry professionals with high performance, botanically based products that would be better for service providers and their guests, as well as for the planet.” But, many people are incredibly disappointed to trust in this ‘green’ image of Aveda, only to read the ingredients on their products and realize that many contain parabens, sodium laureth sulfate, artificial fragrance, petrochemicals and other ingredients of questionable safety and origin. In fact, the majority of Aveda’s products rate no better in the Cosmetic Safety Database than products from brands like MAC Cosmetics, which makes no claims about being natural or eco-friendly. On their ingredient guide, for example, Aveda states that “what you put on your body should be as healthy and natural as what you put in it”. It then lists dozens of natural ingred
