Are Any Light Beers Worth Drinking?
Sooner or later, every beer drinker encounters the dilemma: Is it time to switch to a light beer to cut back on calories? For many years, light beers have been sneered at by beer aficionados who cited the brews’ less-intense taste and watery impression. By and large, the criticism was justified. Early attempts at light beer paid far more attention to making the product lower in calories than they did to making it something that would be the first choice of someone looking for great flavor. Occasionally, though, there were acknowledgements in the beer giants’ advertising campaigns that some light beer drinkers were searching for more than just reduced calories. Who over the age of 25 doesn’t remember the “tastes great, less filling” ad campaign, which originally starred Dick Butkus and Bubba Smith? Here’s a toughie: What beer was being advertised? Don’t kick yourself if you don’t remember. Many ad campaigns run afoul of the trap of having a memorable message that fails to identify the p
Sooner or later, every beer drinker encounters the dilemma: Is it time to switch to a light beer to cut back on calories? For many years, light beers have been sneered at by beer aficionados who cited the brews’ less-intense taste and watery impression. By and large, the criticism was justified. Early attempts at light beer paid far more attention to making the product lower in calories than they did to making it something that would be the first choice of someone looking for great flavor. Occasionally, though, there were acknowledgements in the beer giants’ advertising campaigns that some light beer drinkers were searching for more than just reduced calories. Who over the age of 25 doesn’t remember the “tastes great, less filling” ad campaign, which originally starred Dick Butkus and Bubba Smith? Here’s a toughie: What beer was being advertised? Don’t kick yourself if you don’t remember. Many ad campaigns run afoul of the trap of having a memorable message that fails to identify the p
