Are any initiatives planned to help customers make that purchase decision?
There are quite a few, in fact. For instance, we are working on aligning with financial services companies that will help customers with loans for purchasing our products, especially in the high-value category. We are still in discussions with a few companies on offering this facility. In addition, there are products being tweaked especially for the Indian market, keeping in mind the needs and requirements. One of the examples is our range of vegerators (inverted refrigerators with the freezer at the bottom) have being designed specifically for the Indian market. Similarly, there would be other products across various categories that will be introduced at regular intervals. Lets talk about your distribution channels Any challenges there? Any changes planned? There arent any challenges that we have come across with our trade partners, including modern retail. In fact, with our enhanced focus on marketing this year, they should be getting much more support from the company towards brand-
