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Are Alexas Traffic Rankings Accurate?

April 26, 2017accurate alexa rankings Traffic

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Are Alexas Traffic Rankings Accurate?

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Question: Are Alexa’s traffic rankings accurate? I’m hearing conflicting stories on this. I use a site’s Alexa ranking to decide whether to advertise or exchange links with them. Answer: That depends on your definition of accurate. If you mean “does a site’s Alexa ranking indicate the actual amount of traffic flow to the site?”, then the answer is no, not even close. Why? Because the Alexa ranking is based entirely on the number of people who visit a given site with the Alexa Toolbar installed on their web browser. Now consider the fact that Internet Explorer is currently the only browser that you can use the Alexa Toolbar with. This means that all the people who visit the site with Netscape, Opera, or any other “alternative” web browser won’t be counted in the Alexa traffic rankings. Also consider that a large percentage of the site’s visitors who use IE won’t have the Alexa Toolbar installed either. In fact, the typical web surfer won’t have any 3rd party toolbar installed. So does t