Are Ad-Game and sponsorships mutually exclusive?
Sponsorships and Ad-Game are not mutually exclusive. Many well-known sponsors welcome our ads. (Kongregate, for example, sponsors many games that include them.) And because of our wide-reaching distribution, including Ad-Game can benefit sponsors, because the more people who play your game, the more traffic will be driven back to the sponsor site. We also think that Ad-Game can help you negotiate better deals. You might offer a non-exclusive sponsorship, and retain rights to distribute the game yourself with Ad-Game in it, or to provide licenses to other sites. You might also offer a lower price if they leave Ad-Game in it. This protects you so that when the game leaves their site, you still make money. You can also turn the ads off just for their site to make the offer even more attractive. So go ahead and negotiate a deal that works for you, and don’t sell yourself short.
