Apple TV to Be Called iTV, Could Google TV Eventually Expand to DirecTV?
Apple’s TV project has been renamed iTV, according to a report from Engadget, and it will run apps, much like the iPhone/iPad. Joshua Topolsky says, “it’s unclear if there will be cross-pollination between iPad and iPhone / iPod touch offerings and new Apple TV applications.” It will apparently cost $99, but it reportedly won’t be able to handle 1080i or 1080p video. DirecTV and Google have entered into an ad sales partnership involving Google TV ads. It would be very interesting if the relationship between these two companies evolved to include a Google TV partnership, which would give that platform (along with Android) potentially much greater reach, building on Google’s existing relationship with Dish Network. Google and Verizon have dominated the tech web headlines this week with news and discussion around their “open web” proposal. Facebook has weighed in on the subject, indicating that they’re on a different page with the companies’ stance on wireless networks. Google announced a
