Apart from the chance to have a nose round some fabulous house and make some money while we’re at it?
• Firstly, create a fun, supportive and dynamic working environment for our staff, look after them, and pay them a fair wage. • Secondly, provide our hosts with an extra source of income for giving up their space when they’re not using it, and the small piece of them and their family that always lives in it. For our guests, we want them to have a break that beats the best hotel they’ve never stayed in: bigger, more interesting and infinitely more chic than anything you’ll find in the pages of Condé Nast Traveller. • Thirdly, help everyone make better use of the world’s increasingly limited resources by making sure the cities and houses we live in get used properly, are appreciated – and don’t sit around empty just because we’re too lazy to fill them. • And fourthly, make a profit for our shareholders every year, and reinvest it in the business. It’s how we, as a private company, will survive and thrive.