Any reaction, what would Godrej do with its soap product prices?
We might reduce weight in certain cases where we have stock-keeping units (SKUs) of soap. At Rs 5 and Rs 10, it does not make sense to raise prices, we might reduce weight. So, the cost increases that are have hit HUL and Marico similarly hit us, although we have good coverage of raw material. Going forward, we think commodity prices are likely to rise even further. So, we will follow suit. Q: You would reduce the weights perhaps in the smaller categories. In the more expensive ones, can we expect a price hike? A: It could be. Yes. Q: What would be the percentage rise in prices? A: It is difficult to tell. Our people are studying the situation. I cant tell you exactly what kind of price hike there would be. But it is likely to be implemented soon. Q: The strategy is just to cover costs or go a little further, since you are expecting more in terms of price rises? A: No. It will be more or less to cover cost. Q: Is the pricing power back or do you think the price hikes are only to compen
