Another shock absorber store said that Ranchos were just ordinary shocks in flash packaging. Is this true?
4WD shops and suspension shops selling other brands wish it was. Unfortunately, competitors will often knock a product they do not sell. This occurs from either ignorance, or deception intended to make you choose their product. It is true that Rancho has some of the most presentable packaging in the industry. They are proud of their products and they want you to be equally proud of your purchase decision. How would you feel if you bought a top- quality watch from a store, and the sales assistant handed it to you in a brown paper bag? Remember, a company that uses cheap packaging may also be using low-cost components!
