And, did the Design Management Institute change its objectives during the time span of its existence?
When Bill Hannon graduated as a designer he took a job in a company producing all kinds of hospital appliances. He was responsible for the complete design program and went through a hard process of real life learning by arguing and fighting with all the experts such as technicians, production engineers and marketing managers. Years later when he took over the leadership of the design department at the Massachusetts College of Art in Boston he remembered the culture-shock he got when he first worked as a professional designer. And, he thought that not every young designer has to learn it the hard way and should go through the same experience. He organized his first conference with 35 people joining. As a last minute change he switched the title from Conference to Institute. The meeting was successful and all the issues were put on the table. And at the end of the day the Design Management Institute was born. Today the Design Management Institute is running conferences and seminars as we
