Am I required to use the images and wordmarks established as the “official” marks of the University? Will there be penalties for not following the guidelines?
Although you are not required to use the official marks, it will be to your advantage to do so. The penalty will be the loss of opportunity to capitalize on brand strength. The strength of the images grows through consistent use, which benefits all departments and schools in the University. There are also financial savings with the use of the wordmark, including low-cost stationery ordering through Michigan Business Services’ printing services. They are able to offer cost savings based on the volume of orders throughout the University.
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